SYNCED
Synced is a Singapore-based tech marketplace that curates cutting-edge, alternative products from around the world. As Design Lead, I crafted the brand’s design system and brought it to life across the entire ecosystem — from the online and physical stores to social content and marketing touchpoints.
INDUSTRY
Retail
Technology
roles
Brand Identity
Brand Strategy
Illustration
Animation
Interior Design
Packaging
Product Design
Web Design
BUILDING THE BRAND
I established a distinct visual identity for Synced — blending a sleek tech aesthetic with a sense of discovery. This was then translated into a scalable design system that unified the brand across all touchpoints.
DEVELOPING THE DIGITAL EXPERIENCE
I led the design of Synced’s e-commerce platform, focusing on clarity, conversion, and storytelling — making it easy for users to explore and fall in love with innovative tech.
Synced’s physical store served as seamless extension of its digital presence. I translated the brand into a tactile retail experience through thoughtful spatial design, signage, and in-store visuals.
I designed flexible content systems and templates for social, helping the brand stay fresh, visually consistent, and engaging across all channels — from product drops to everyday moments.
