HARPIE
Harpie is a crypto security tool that monitors wallets for threats and stops theft in real time. I helped shape the brand’s visual identity and redesigned the onboarding experience to make the process simple and accessible. I was also responsible for building up the website and social content to support the brand experience.
INDUSTRY
Crypto
Finance
Technology
roles
Brand Identity
Brand Strategy
Illustration
Animation
Product Design
Web Design
I developed a bold and impactful identity that reflects Harpie’s mission to revolutionize crypto security. The visual system balances credibility with playfulness to connect with users in the Web3 space.
ILLUSTRATING THE PRODUCT IN MOTION
I designed clear, lightweight animations to help explain how Harpie works. These were used across the site and social platforms to quickly communicate key features and points of interaction.
CRAFTING THE WEBSITE AND ONBOARDING FLOW
I worked closely with the team to develop the website and onboarding experience, with a focus on reducing friction and building user confidence. We aimed to guide users from awareness to action with ease.
